The NBA announced today a partnership with Yoplait, in the framework of which their celebrated drinking yogurt brand YOP will be recognized as an advertising partner and the official yogurt of the NBA Paris Game 2020 by beIN SPORTS. France’s first regular NBA game, which will be played in front of a sold-out audience, will be shown on Friday, January 24th, at the AccorHotels Arena with the Charlotte Hornets and the Milwaukee Bucks.
To build on the partnership, YOP will seek to support, together with the NBA, its mission to celebrate “positive changes” that focus on its core audience by identifying fans on social media channels and through their own group of influencers to be part of a dedicated network The YOPStars team. The “YOPStars” have the chance to take part in an exclusive clinic in which basic basketball and team building skills are led by NBA employees in the NBA House, the official interactive, free fan experience and hospitality venue of the NBA the NBA Paris Game 2020, will be taught to participate in a 3X3 game “YOPStars”, which is open to the public, which NBA House visits as part of a series of digital content and is distributed via the social channels of YOP and NBA.
Fans participating in the game can also take part in a unique basketball experience at YOP’s Concourse Activation, which offers a mini free throw area where they can use their creativity and skill to score against the clock and get a chance Win your place in the “YOPStars” basketball clinic in the NBA House. In addition, YOP offers free samples in the arena on match day and in the NBA House.
The Bucks list currently includes Kia NBA MVP Giannis Antetokounmpo (2019), the second European player to win this title, and NBA all-star Khris Middleton. French striker Nicolas Batum, breakout guard Devonte ’Graham and point guard Terry Rozier are currently on the Hornets list.
Fans in France can find more information at NBAevents.com/ParisGame and NBA.com/France, the official NBA website at beinsports.com, via the NBA app (App Store Google Play), as well as on Facebook (NBA France) and Twitter ( @NBAFrance). You can find more information about YOP on Instagram @yop_fr and Facebook (Yop).